Getting a CMA can really boost your career. Simple as that. These were out-of-home executions done for streetcars, GO trains, digital PATH boards and TSAs.
4 out of 5 people fail on keeping their resolutions, so we created some that you can keep. Literally. This was a self-promotion project for One Advertising. Additionally, personalized mugs were sent out anonymously to some of the big wigs in the industry. They responded beautifully.
Heineken is brewed for "the man of the world." When he's not busy hopping on and off planes, he's in the west coast, drinking the right beer.
This was one of my favourite campaigns to work on. The idea was simple: match your half of the ticket with ours and win a trip to Ibiza to watch the UCL finals. Ugh, lucky.
Every brand needs real-time content to stay fresh. Here's some of my most recent real-time work for Heineken.
This was my entry for the 2013 Globe and Mail Young Lions Competition for Cannes. We were given 23 hours (damn daylight savings) to ideate and execute a successful print ad for Cape Farewell.
Fortunately for my team, this got us our first Silver.
Brief: "Make the invisible visible"; Make people understand the devastating effects of climate change through one big ask.
I'd been creating POS advertising for Second Cup since I started working in Advertising. Here is some of my favourite work from one of the prettiest seasonal promotions. Shot by none other than Philip Rostron.
The party doesn't HAVE to start when you walk in. The Heineken Mobile Concert starts a party before the party, during lengthy lineups by featuring a new DJ each night.
Every holiday season, LCBO pushes their award-winning CSR campaign called Deflate The Elephant in efforts to stop party-goers from drinking and driving. This is a concept I produced to do just that. Every weekend, we launched hundreds of cabs around multiple cities to give free $10 cab rides to anyone who needed to get home late.
This campaign was created for Springtide Resources; a Canadian non-profit organization. The idea was to promote a movement in which wearing red lipstick symbolizes the support against spousal abuse and general abuse towards women.